BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Chartered Accountants Worldwide - ECPv5.14.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Chartered Accountants Worldwide X-ORIGINAL-URL:https://charteredaccountantsworldwide.com X-WR-CALDESC:Events for Chartered Accountants Worldwide BEGIN:VTIMEZONE TZID:Europe/Dublin BEGIN:STANDARD TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:IST DTSTART:20220327T010000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20221030T010000 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Dublin:20220117T140000 DTEND;TZID=Europe/Dublin:20220117T150000 DTSTAMP:20220319T091620 CREATED:20220110T110404Z LAST-MODIFIED:20220118T230202Z UID:431609-1642428000-1642431600@charteredaccountantsworldwide.com SUMMARY:The importance of mental health and wellbeing as a strategic priority in business DESCRIPTION:Join The Marketing Society on 17 January from 2-3pm GMT for Industry Insights with ICAS – the Institute of Chartered Accountants of Scotland. \nThis session will focus on the role of leaders in driving forward mental health and wellbeing as a strategic driver. \nYou’ll get hints and tips on how to set up a market leading wellbeing programme and the impact it can have on both teams and morale\, but also on business performance. Learn why understanding mental health is critical to business success and how you as marketing leaders can influence and drive change. \nWe’ll hear from experts in the field who have driven fundamental change\, including Jonny Jacobs\, Finance Director at Starbucks and Trustee of the Mental Health Foundation\, and Geoff McDonald\, Keynote Speaker\, Business Transformation Advisor & Mental Health Campaigner. \n\nJonny Jacobs is an award-winning Finance professional who feels passionately about the role of mental fitness in the workplace. Prior to his current position as a Finance Director at Starbucks\, Jonny was Strategy & Transformation Director at pladis\, the global snacking business which brings together iconic brands including McVitie’s and Godiva. As the Executive Board sponsor for Mental Health\, he led the Employee Mental Health & Wellbeing initiative\, which led to the national “Let’s Talk” partnership between McVitie’s and mental health charity\, Mind. \nJonny is an advocate for mental wellbeing across many forums\, and in 2019 he became a Trustee of the Mental Health Foundation. He is a Goalkeeper for the Bill & Melinda Gates Foundation dedicated to accelerating progress towards the United Nations Global Goals\, and works with various organisations to advocate the importance of Mental Fitness in business. \nGeoff McDonald is a passionate campaigner for breaking the stigma associated with Mental Health in the corporate world. He has participated in a number of BBC programmes and campaigns on this subject\, and is regularly featured in interviews and podcasts on the subject\, and has written a number of articles for newspapers and journals. \nHe has also provided some support to the Royal Foundation (the primary philanthropic and charitable vehicle for The Duke and Duchess of Cambridge and The Duke and Duchess of Sussex) in their Heads Together mental health campaign\, and recently had the opportunity to engage with Pope Francis on how we can create a more sustainable and inclusive economy through his involvement with the Global Foundation. \n\nTickets are free for Marketing Society Members and can be booked here. Non-Member tickets are priced at £25+VAT and can be booked here. URL:https://charteredaccountantsworldwide.com/event/importance-mental-health-wellbeing-strategic-priority-business/ LOCATION:Online Event CATEGORIES:Webinar ATTACH;FMTTYPE=image/jpeg:https://at83s47ks2740cyl72kd79cr-wpengine.netdna-ssl.com/wp-content/uploads/2022/01/mental-health-business-priority.jpg END:VEVENT END:VCALENDAR