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Analytics Based Corporate Performance Management

January 27 @ 12:00 pm - 1:00 pm EST

Analytics Based Corporate Performance Management

Gary Cokins, who presented for CAW Network USA in 2021 on Data Analytics, returns to Share his thinking on one of his favorite topics – Analytics based EPM. This session will help attendees learn how the seamless integration of enterprise and corporate performance management (EPM/CPM) methods, that are each embedded with advanced analytics, will exponentially increase an organization’s performance. This event is eligible for 1 CPE credit if attendees request CPE and meet NASBA requirements.

Many organizations are far from where they want and need to be with improving their performance. They apply intuition, rather than fact-based data, when making decisions. Enterprise performance management (EPM) is now viewed as the seamless integration of managerial methods such as strategy execution with a strategy map and its companion balanced scorecard (KPIs) and operational dashboards (PIs); enterprise risk management (ERM); capacity-sensitive driver-based budgets and rolling financial forecasts; product / service / channel / customer profitability analysis (using activity-based costing [ABC] principles); customer lifetime value (CLV); supply chain management; lean and Six Sigma quality management for operational improvement; and resource capacity spending planning. Each method should be embedded with business analytics of all flavors, such as correlation, segmentation, regression, and clustering analysis; and especially predictive analytics as a bridge to prescriptive analytics to yield the best (ideally optimal) decisions. This presentation will describe how to complete the full vision of analytics-based enterprise performance management.

Gary Cokins our presenter, is an internationally recognized expert, speaker, and author in advanced cost management and performance improvement systems. He spent 30 years with Deloitte, KPMG, and SAS. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina LinkedIn profile.

Learning Objectives:

  1. How to view enterprise and corporate performance management (EPM/CPM) as the seamless integration of managerial methods rather than as a process.
  2. Understand how business analytics is an advance over business intelligence and where Big Data fits in.
  3. How to identify and differentiate strategic KPIs in a balanced scorecard and operational performance indicators (PIs) in dashboards.
  4. How to properly calculate product, service-line, channel, and customer profitability for analysis, insights and actions.
  5. How to perform “predictive accounting” for capacity-sensitive driver-based budgets / rolling financial forecasts, what-if analysis, and outsourcing decisions
  6. How to overcome implementation barriers such as behavioral resistance to change and fear of being held accountable.


January 27
12:00 pm - 1:00 pm EST
Event Category:


Online Event